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The Snuggin Go story begins with our founder Beth Rumack, a neonatal nurse practitioner (NNP) and mother of two, with years of experience teaching parents of premature and term infants how to position their babies in car seats using rolled blankets and towels. These impromptu solutions often rolled out of position or were hard to maintain for parents over time. The result was unsafe seating position for young infants. In 2004, when Beth’s daughter was born weighing only 6 lbs, Beth took it upon herself to design the Snuggin Go to correctly position preterm and term infants in their seats.








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