4F Design, a company started by artists Aviva Alter and Alan Lerner, creates unique designs in celebration of people who want to express themselves through the clothing and accessories they wear.
As their friends began having children and started to look for kids clothing, Alter and Lerner recognized the need for apparel that was a bit different than what fills a lot of department stores. With a desire to create an alternative to the light pinks and baby blues that for so long have separated the girls from the boys, 4F Design has created a line of infant and toddler clothing. Whether goofy or goth, edgy or elegant their kids clothes are designed with a sense of playfulness providing comfort without conformity.
Using original designs, 4F hand screens each garment in their studio. All of their clothes are 100% cotton, super soft and very durable. The inks they use in the silk screen printing process are all non-toxic and water based. Their designs are made in limited editions and change throughout the year. All clothes are machine washable in cold water and can be put in the dryer, making them practical to every day use.
The principals behind their business are simple; to treat the world we all live on and the beings we live with respect; this means using eco friendly materials and fair trade practices. When shopping at 4F Design, mention Popular Baby Products at check out and receive a free baby bib.
Read other PBP features on Baby Clothing.
Technorati Tags: 4F Design, baby clothing, fair trade, children, kids clothing, infant clothing, toddler clothing








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Soulja boy clothing says:
Oh! this is great! just a second, I will have my sister see this. Thanks
July 26th, 2008 at 8:00 pm
Liz says:
My neighbors already had everything you could think of for their brand-new baby girl, so I gave them a few onesies and a bib from 4F Design. The mom has told me three times now how cute her baby is in those onesies and that they’re her favorites because they’re so soft! I just love the designs, and so apparently does my 13 year-old daughter, who has appropriated my 4F Designs chandelier bag for her own use! If you’re looking for something unique but still practical for a baby gift (or for yourself), I recommend you check their website.
August 2nd, 2008 at 1:16 pm
Helen Money says:
I have several of 4F’s pieces. They’re great - beautiful and well made. And made by great people worth supporting.
August 5th, 2008 at 2:26 pm
Evelyn says:
I love the black giraffe tee
August 25th, 2008 at 11:50 am